Amnesia: How Would You Change The Perception of Migrants?
Posted by evdomada on January 18, 2008
Amnesia was the first digital agency (ever) to be invited to participate in the ADNEWS MOCK ADS in November 2007.
The brief given to them was how to change people’s perceiption of migrants.
With most Australians being suspicious of migrants and many believe our intake is too high and that migrants steal jobs from hard-working Australians.
So they were given a task to create an ad promoting immigration as being of benefit to the country’s economy and/or cultural heart.
The result was KICK A MIGRANT.
A game based on the extremely popular Flight Sim X paper plane game, (developed late 2006 by amnesia and has now passed 200 Million games played).
Don’t judge a book by it’s cover, play through and see what happens at the end…
Source: http://amnesiablog.wordpress.com
